i guess the best case scenario of any ad campaign (aside from actual product sales) is the ability to get stuff stuck in the consumer’s head. and it goes a little like this:
fire and ice, neither ain’t so nice,
not to mention troubles, with sparks and bubbles,
chickens on the run, frozen in their tracks,
hope that purple dragon don’t come back,
pack up the sheep and close the barn door
he ain’t just a fire hazard anymore.
.sigh. i *like* this. and i also want the game, but that’s because i like to play spyro. not because of the commercial. really.